Wednesday, October 28, 2009

Industrial Photography

Color accuracy was paramount in this project. The files needed to be printed huge for a trade show display as well as a reference for over 100 different designer tiles. Everything had to be calibrated and carefully photographed.

A roof was constructed with the proper pitch to display these beautiful tiles.

This part of the project was shot in a warehouse with a monitor set-up for the client to approve on the spot. We would go back to a conference room for finals at the end of each day.

The detail pieces were shot in my studio.
I always want to deliver more than the client expects so I usually look for details that could be used in the marketing materials. I noticed the textures and shadows in a stack out in the parking lot.

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