Like Icarus, Into the sun....

Some say, "You shouldn't shoot directly into the sun". humm...

Well... maybe but the sun can act as a great hair-light or flare producing desirable effect.

Dark foreground silhouettes the scene.

In this case, the subject needed fill-light (strobe) so he wouldn't be in deep shade. Love those long shadows from the tree.

Many times a simple reflector can fill the subject to nice effect.

Or a large white panel reflector bounced the sunlight onto the group here.

Be aware of the light and use it to your creative advantage.

The camera can not record the full tonal range of a scene in many cases so we control what is important. Evaluate the total range of values and balance accordingly.